Eric B. Alspaugh, APC recognizes the value of a business’ presence in their industry and the need of creating and maintaining goodwill and brand awareness to commercial success in all industries. We routinely handle registering a trademark, trademark searches, trademarking your name and trademark issues that are fundamental to client success.

Trademark & Brand Protection 

Alspaugh law assist clients with brand awareness by obtaining trademark registrations and advising clients in all 50 states and internationally on protecting their trademarks.  

We Provide Legal Advice on Trademark and Design Matters. As a trademark attorney, we recognize the value of creating and maintaining a recognizable and strong industry presence.  One of the simplest ways of creating value, maintaining goodwill and brand awareness is to register your Trademark.  Once your mark is established, you must also take affirmative steps to ensure that your trademark is not infringed.  

We will advise you on the current landscape in your industry after performing specialized searches, on the adoption and selection of new or existing trademarks; filing and prosecuting trademark applications to register your trademarks.  We will advise you on the proper use and registration of trademarks; handling trademark oppositions, revocations, invalidations, and assignments; carry out searches; and trademark infringement matters.  Trademarks are fundamental to client success.

Brand protection comes in many forms depending on what industry you are in or the industry that you serve. For example, distribution channels vary widely in the cosmetics and dietary supplements industry compared to automotive OEM replacement parts for cars and trucks. Also, brand protection strategies can vary drastically based on geographic considerations. For example, selling products from the US into Europe has different challenges than protecting product manufactured in China and distributed in Europe. 

A complete range of trademark services offered includes:

• Trademark clearance searches
• Trademark application and prosecution
• Trademark infringement opinions
• Trademark infringement and dilution evaluations
• Trademark infringement litigation
• Trademark opposition
• Trademark licensing
• Trademark due diligence reports
• Purchase and sale of trademarks
• Acquire and perfect security interests in trademarks
• Trademark portfolio management
• Brand protection strategy
• Brand monitoring
• Cease and desist letters
• Demand letters
• Manufacturing controls
• Distribution controls
• Licensing controls
• Trademark search & registration
• Trademark clearance searches
• Trademark application preparation
• Office action responses
• Statement of use filings
• Trademark monitoring
• Trademark change of ownership
• Trademark portfolio management
• Trademark Renewal Filings
• Trademark opposition proceedings
• Trademark cancellation proceedings
• Trademark litigation
• Counterfeit and online infringement
• Trademark enforcement